DeCheser Media Backstage at the 2016 American Music Awards

DeCheser Media was proud to produce the 2016 “Backstage at the American Music Awards,” media buying sponsorship opportunity with Westwood One for Ninja Coffee Bar, in downtown Los Angeles back in November. While backstage during rehearsals, DeCheser Media captured celebrity interviews with Ninja Coffee Bar host, Shira Lazar, while they sampled a menu of different coffee blends and creations with the Backstage Baristas. Celebrities included Jane Lynch, Andy Grammer, Aaron Carter, Liddy Clark, Mackenzie Nicole, Spencer Sutherland, and many more.

Ninja Coffee Bar benefitted from the exposure in many ways – the sponsorship brought in over 50,000,000 impressions on various platforms. “We were very excited to have had the opportunity to produce ‘Backstage at the American Music Awards.’ It was a great collaboration between DeCheser Media, Westwood One, and Ninja Coffee Bar and we are looking forward to doing it all over again for ‘Backstage at the Grammys,’” said Michael DeCheser, Executive Producer DeCheser Media.

Check out some highlight footage from the backstage event:

About DeCheser Media

DeCheser Media is a New Jersey based media company with expertise in creating dynamic production for some of the world’s most admired brands. Passionate about storytelling and new technologies, the company strives to deliver each message in the most visually captivating way. With over 25 years of experience and an outstanding team of writers, directors, producers and cinematographers, DeCheser Media can handle projects of nearly any scale and genre, worldwide. For more information, email or visit